Humectants are a group
of hygroscopic substances that are used to keep things moist. They are
important ingredients of skincare and hair care products as they retain
moisture. Humectants transfer and retain moisture from air by absorption or
drawing water vapor below into the organism’s or the object’s surface. They are
mainly comprised of several hydrophilic groups including amines, hydroxyl and
carboxyl groups. Humectants include proteins, polysaccharides, acids, alcohols
and other small molecules including urea, glycerine, aloe vera and sorbitol
among others. The major applications of humectants include cosmetics,
medicines, pesticides, paints & coatings and food industry. They are also
used as co-solvents in different formulations.
Rising demand from
cosmetics industry is expected to drive the humectants market, whereas changing
lifestyle in developing countries is expected to drive the cosmetics market. In
addition, rising demand from medicines is expected to fuel the humectants
market. For example, hyaluronic acid, a humectant is being used in treating osteoarthritis
which is injected in knees. Further, growing demand from food industry as a
additive is expected to boost the market growth. Sorbitol is the common
humectant that is used as a food additive in sugarless food products. Another
example of food additive is polydextrose which is used to replace sugar in food
products. Humectants are being used in water borne paints to hold the moisture
content when they are stored. Owing to rising population and increasing
infrastructure investment, construction industry is driving the paints and
coatings industry which in turn drives humectants market.
However some of the
humectants has adverse effect on human health that is expected to hamper the
market growth. For example polydextrose has a laxative effect and hyaluronic
acid can also induce cancer when injected in high dosage. Some of the
humectants are derivatives of petroleum products and are subjected to price
volatility as they are derived from crude oil. Some of the humectants are
derived from specific natural sources including plant extracts and sea weeds
among others. Availability of these specific sources is expected to hamper the
market growth as constant supply of raw material is a major challenge.
Technological advances in the field of cosmetics and food industry are expected
to increase the applications of humectants and provide immense opportunities
for the players in this market.
Lifestyle and FDA
approval for use of humectants in food is expected to fuel the market in North
America. Rising use of humectants in food owing to less calories and moisture
holding capacity is expected to fuel the global market. Use of humectants in
Europe is limited to use in cosmetics and government is focused on the use of
naturally occurring humectants as they are less harmful than synthetic counter
parts. Europe was followed by Asia Pacific in terms of consumption; however it
is expected to be the fastest growing market for humectants. Changing lifestyle
and rising disposable income is driving paints & coatings and cosmetics
industry in this region, which is in turn expected to drive the humectants
market.
Some of the key players
in this market include BASF, The Dow Chemical Company, Wuhan Sanjiang Space
Gude Biotech Co., Ltd, VMP Chemiekontor, Lubrizol, Lipo Chemicals among
others.
More Report on Consumer
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research report include
- North America
- Asia Pacific
- Europe
- Rest of the World
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Download PDF: Global Humectants Market
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